we are the makers of
the moment.
For every moment.
Brand Experience is the result of how your customers feel when they engage with your brand, moment by moment. We make those moments happen, and make sure they add up to something much bigger than the sum of their parts: love.
Made with meaning.
Fiercely independent, we are not here to sell you media or pump our share prices. We walk the walk to create real brand relevance, even if that means disrupting the idea of what it means to be ‘the agency’ (every chance we get).
Mediums that matter.
- Integrated big ideas.
- Experiential immersions.
- Events that go beyond.
- Activations that engage.
- Strategy that gets real.
- Ads that actually work.
- Storytelling with love.
- Content that cuts through.
See what we do to understand our services in more detail.
FOR COMMERCE
The world's top brands work with us to deliver commercial results. We are known for delivering brave, disruptive creativity that earns valuable visibility, thanks to artfully crafted moments where brand and audience can feel the love.
FOR CULTURE
We help brands leverage the authenticity that only culture provides, and help creators reach new heights via collaboration; an approach to brand-as-platform that makes us trusted by both. Whether global megastars or the local underground, creators know that there's no collab like a sweetwater collab to lift all boats.
leadership.
Steven Hetzer. CEO & Founder.
Usman Saleemi. ECD & Partner.
William McFadden. CSD.
Kholoud Hafsi. Operations Director.
Joanne Taouk. Head of Operations, Qatar.
Khaled Dajani. Partner, KSA.
now: what.
You know who we are now; discover a bit about what we can actually do for you.