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The mission:
To bring together leaders in energy and industry around the future, as envisioned by GE.
The approach:
We wanted to make sure people had hands-on experiences with the technology, so we created an experiential journey that would disrupt the usual exhibition/conference format.
The moment:
Technology, live, hands-on, with the global CEO and Chairman, Jeff Immelt, speaking on GE's behalf and taking luminaries through the promise of powering the future with GE technologies.
