The mission:
Launch a YouTube event for marketers, showing them the fun, culturally-connected, creative, community-based and positive side of the brand.
The meaning:
A non-corporate event mimicking a beach festival and a carnival, filled with games, music , content and entertainment —showcasing what makes YouTube so special.
The moment:
A memorable evening that connected people and inspired creativity. So fun, people forgot they were there for work and instead fell in love with a brand.
