The mission:
To celebrate the entries, artists, and winning pieces from the Absolut ArtBreak competition, while tying to brand values.
The meaning:
Progressive themes expressed by local artist brought together global brand values with local interpretations for an authentic cocktail of ideas and creativity.
The moment:
To celebrate the underground artists, we went underwater. A deep 'hatch' in the Queen Elizabeth II ship was our canvas; we turned its dark, industrial rooms into a subversive, edgy space to showcase underground art communities.
