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absolut Artbreak

The final exhibition of a months long art competition for local creators.

The mission:

To celebrate the entries, artists, and winning pieces from the Absolut ArtBreak competition, while tying to brand values.

The meaning:

Progressive themes expressed by local artist brought together global brand values with local interpretations for an authentic cocktail of ideas and creativity.

The moment:

To celebrate the underground artists, we went underwater. A deep 'hatch' in the Queen Elizabeth II ship was our canvas; we turned its dark, industrial rooms into a subversive, edgy space to showcase underground art communities.