chivas regal FC
Activating the World Cup with a luxury whisky brand with a fresh twist.
To bring together Chivas FC, a fictional football club, with the very real opportunity of watching the World Cup together over a Chivas cocktail.
Rather than another 'whatever' fan zone, we created a secret space behind a portrait that revealed how 'new success' watches football together, fusing the revamped, more urban and youthful Chivas brand with the cues of football.
A secret password-protected space in a top hotel, where a shell and core space was converted into the coolest space for next generation hustlers, makers, movers and shakers to enjoy a glass on the rocks while watching the game in VIP style.