keep scrolling

chivas regal FC

Activating the World Cup with a luxury whisky brand with a fresh twist.

The mission:

To bring together Chivas FC, a fictional football club, with the very real opportunity of watching the World Cup together over a Chivas cocktail.

The meaning:

Rather than another 'whatever' fan zone, we created a secret space behind a portrait that revealed how 'new success' watches football together, fusing the revamped, more urban and youthful Chivas brand with the cues of football.

The moment:

A secret password-protected space in a top hotel, where a shell and core space was converted into the coolest space for next generation hustlers, makers, movers and shakers to enjoy a glass on the rocks while watching the game in VIP style.

Chivas Regal FC Penthouse is Offering You the Best Match-Viewing Experience - GQ Middle East
 The Regal FC penthouse on the top floor of 25Hours Hotel is a luxurious venue that offers mesmerising views of the city, a luxurious champions throne, personalised Regal FC team shirt printing and a fully stocked bar serving upscale match-fresh cocktails that add into the thrill of game day. - GQ Middle East