Beach invasions bringing non-alcoholic beverages to the beach and boat scene
Launch the non-alcoholic 0.0 Heineken beer in Dubai by offering a sampling experience that keeps people buzzing (without the booze) online and on the beach.
We decided to give beachgoers an epic day in the sand with a cold Heineken 0.0 in hand— the same iconic taste without the booze. Introducing our one-time-only Heineken beach take-over, letting people get behind the wheel of a boat or jet ski, bottle in hand (safely!)
Using the element of surprise for maximum excitement, we stopped at various beaches with special Heineken deliveries... by boat and jet-ski! Giving beach-goers the ultimate, guilt-free taste of fun.