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heineken 0.0

Beach invasions bringing non-alcoholic beverages to the beach and boat scene

The mission:

Launch the non-alcoholic 0.0 Heineken beer in Dubai by offering a sampling experience that keeps people buzzing (without the booze) online and on the beach.

The spark:

We decided to give beachgoers an epic day in the sand with a cold Heineken 0.0 in hand— the same iconic taste without the booze. Introducing our one-time-only Heineken beach take-over, letting people get behind the wheel of a boat or jet ski, bottle in hand (safely!)

The moment:

Using the element of surprise for maximum excitement, we stopped at various beaches with special Heineken deliveries... by boat and jet-ski! Giving beach-goers the ultimate, guilt-free taste of fun.