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adidas @ Level Shoes.

The Originals photo booth, transporting people to an analogue time where the originals made memories that lasted much longer than the last phone you broke.

The mission:

adidas is going back to its roots, celebrating the Originals. Create an installation at Level Shoes district that helps style and shoe lovers do the same - go back to the Original ways.

The meaning:

A memory-making photo booth that is wonderfully analogue, helping Gen Z get a taste of the inherited nostalgia that they love so much and has been a defining element of their style cues.

The moment:

A photo booth that spits out images for the Originals in the original analogue style, making and printing reels for real.