adidas Lego Creator Space.
Launching the adi-lego collab drop with a space designed to capture kids' imagination and let them create an adidas Lego world of their own.
Celebrate the collab drop between adidas and Lego in the kids store, driving interest and sparking imagination.
Both brands have an element of creativity and authorship; we brought that together in a Creator Space that fused adidas and Lego brand cues for kids to make their own content.
A content studio with props, builds, and blocks that let kids create their own imagery, world, and get their agi-Lego head on.