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adidas Lego Creator Space.

Launching the adi-lego collab drop with a space designed to capture kids' imagination and let them create an adidas Lego world of their own.

The mission:

Celebrate the collab drop between adidas and Lego in the kids store, driving interest and sparking imagination.

The meaning:

Both brands have an element of creativity and authorship; we brought that together in a Creator Space that fused adidas and Lego brand cues for kids to make their own content.

The moment:

A content studio with props, builds, and blocks that let kids create their own imagery, world, and get their agi-Lego head on.