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adidas | Taqwa Bint Ali

Stepping into style, confidence and individuality.

dining room from Adidas taqwa dinner
table of guests at Adidas taqwa dinner
neon stairwell
people showing Adidas shoes at taqwa event
person showing off Adidas shoe
display of Adidas Adistar Post sneakers
image of nail art
blurred image of dining setup from Adidas taqwa dinner
people arriving to Adidas taqwa dinner
image of guests at Adidas taqwa dinner
close up of Adidas shoes

East meets West

Interplay of cultures was the theme of the event, using this unique fusion to create an immersive experience that celebrates contrasts - melding elegance, with edge, tradition with modernity, and the familiar with the unexpected.

Dinner + Screening

The dinner setup for the event exuding elegance and modernity, blending soft and bold aesthetics. The campaign film was projected on a large fabric screen, followed by a speech from Taqwa herself.

Customisation

Special Balletcore themed customization gave our guests the chance to have their nail taken care of; adding bold charms and beautiful color combinations, making them truly unique and eye-catching.