The mission:
Make Cole Haan's debut at Sole DXB priceless as they launch their Zero Grand x China Town drop!
The meaning:
Their new collection gave a classic a fun make-over. So we decided to do the same with an old classic in need of a make-over: a bank. Introducing the first Cole Haan bank at Dubai's most popular streetwear event. With the same security as an OG bank, we protected our valuables in the vault. Only a select few were lucky enough to enter and play 'bank robber.'
The moment:
With this unique activation and crazy structure, people couldn't help but be intrigued. The true fans worked up a sweat to get their hands on the limited collection, giving us engagement to the max, and making our bank vault one of the most photographed, UGC moments at Sole that year.
impact
The bank returned big for the brand, with one of the most (organically) photographed stands at Sole that year, generating runaway UGC, highly unusual for a smaller space.
result
Celebrity sneakerheads showed keen interest, as did influencers and KOL's who showed up and took part in activations.
result
Cole Haan marked its first appearance as a bold one, with many asking more about the brand.
