adidas Superstar Ravi
The hyperlocal hypedrop that nobody saw coming.
To create a campaign creative for the adidas Ravi Superstar collab drop, and bring it to life with an omnichannel launch moment that shakes the culture. All embodied in a shoe, an iconic sneaker collab featuring adidas Superstar's iconic design cues mashed up with the locally iconic Ravi Restaurant.
A family-owned Pakistani restaurant born in Satwa, a stark contrast to the Michelin-starred openings of the year, but one with much more meaning to residents than another gimmicky spot. Ravi is at the core of Dubai culture, and we wanted to finally celebrate it for being a true original.
A launch that had everyone talking about the power of a moment where commerce and culture come together.