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Westin Wellness Domes.

1 Wellness Dome.

5 locations.

7 concepts.

12 days of wellness.

Westin Wellness Domes: Luxury Retreats
Westin Wellness Domes: Luxury Retreats
Westin Wellness Domes: Luxury Retreats
Westin Wellness Domes: Luxury Retreats

The mission:

To bring Westin’s wellness to the busy people of Dubai, encouraging them to eat well, play well, move well, feel well and work well.

The moment:

One activation dome that popped up around town, and like a programmatic ad, tailored its activation concept to the wellness need of the moment.

The magic:

Instead of bringing people to the property, we brought the wellness features to them, in the middle of their daily lives where they'd value it most.

westin
wellness
pop-up
experiential
influencers
Westin Wellness Domes: Luxury Retreats
Where the whole tribe can take a break from the craziness of life – even if it’s just for an hour or so. - RETAIL AND LEISURE INTERNATIONAL
Designed to help people feel the “joy of missing out” by encouraging guests to switch off their phones, disconnect and recharge - COMMERCIAL INTERIOR DESIGN
If you’re a workaholic who barely gets the time to relax, unwind and sit still- there’s a dome for you, if you’re a parent looking for some family time with the kiddos, there’s a dome for you, if you need to get back in touch with your health and learn about nutritious food, well guess what? There’s most definitely a dome for that too. - LOVIN' DUBAI
Everyone deserves to feel well, sleep well, eat well, work well, play well and move well- and these domes do just that. - LOVIN 'DUBAI
Westin Wellness Domes: Luxury Retreats

result

70K unique on-site visitors, with collective visibility and reach multiple times that.

result

2k in-depth engagements.

result

Droves of new Marriott BonVoy members.

result

A hit rate that shattered industry benchmarks for digital engagement.

Westin Wellness Domes: Luxury Retreats
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