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cleveland clinic

Cycle for Health - a group cycling activation that energized and educated

The mission:

Show that CCAD isn't just about curing, but preventative measures, taking action to enable people to have healthy lives.

The approach:

Showing the brand wasn't all words like most healthcare advertising, but about proactive programming in people's daily lives.

The moment:

A group cycling activation like no other, turning a public space into one of togetherness, joint discovery, and a shared road to wellness, positioning the hospital in a positive, proactive light that engaged Abu Dhabi.