The mission:
Create an immersive 3-day pop-up that bridges culture, storytelling, and commerce, introducing adidas' Bloom Sky collection to Jeddah with flair and authenticity.
The meaning:
Celebrate the intersection of Saudi Arabia’s rich heritage and modern creativity, with each touchpoint—from poetry readings under the stars to bespoke henna art—designed to foster connection, self-expression, and exploration.
The moment:
Hayy Jameel becomes a space where the community gathers, plants bloom, and stories unfold, transforming a retail experience into a journey of culture and personal discovery. This event isn't just a showcase; it’s a living library, where memories are stamped and moments blossom under the sky.
