adidas + Arwa Al Banawi
Bringing Saudi design to the world, live from Al Ula.
To launch the adidas + Arwa Al Banawi collab from MENA to the world (during lockdown).
A local creator going global? Everything. This was the first Saudi collab with adidas, ever. Past, meet future.
We created the first product launch streamed live from Al Ula to the world, with an omnichannel campaign delivering stunning hype, retail, digital, and advertising.
Results + impact:
The impact of this moment was felt not just across KSA, but the world. Before this iconic location had even reopened after lockdown, we’d launched a live hype drop like no other with both commercial and PR impact.