The mission:
We already did the tactical launch by this time; this one was for the culture.
The meaning:
Throwback to the 80's and 90's music genres that inspired the style cues of the Ozweego sneaker.
The moment:
A listening party; the feeling of ordering in take-out at your friend's place, putting on a new record, and talking about the music. Simple, cultural connection that transported guests to the time that the Ozweego sneaker was born.
