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stella mccartney at DDW

Dubai Design Week installation and stand for Stella's pioneering collections

The mission:

The mission:

To bring Stella McCartney’s vision of a more sustainable future of fashion to life in a space at Dubai Design Week.

The idea:

To create an outdoor installation during Design Week at D3 that offers an immersive sensory experience and opens up conversations about sustainability, art, and innovation. Introducing the Future of Fashion.

The execution:

In a circular, modern design inspired by the new 's-wave' logo, guests were invited to admire Stella’s progressive, sustainable collection while listening to sounds created by wild mushrooms. Featuring plant-based, vegan, and regenerative product displays that were both beautiful and inspiring.