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les benjamins at sole dxb.

Helping a favorite streetwear brand shine at the region's biggest streetwear festival, through a stunning, bespoke retail stand

The mission:

In 2019, we brought the collab of the year to Sole DXB. Introducing two of the most relevant creators of the region: Les Benjamins X Ali Cha'aban.

The meaning:

We created a space that felt more like an art installation than a stand—with a mirroring effect and a unique design called the Mirage. This pop-up store featured the duos epic collection and enticed onlookers to step into a multifaceted world.

The moment:

Giving regional creators a platform that inspires collaboration, celebrates art and encourages different perspectives.