The mission:
In 2019, we brought the collab of the year to Sole DXB. Introducing two of the most relevant creators of the region: Les Benjamins X Ali Cha'aban.
The meaning:
We created a space that felt more like an art installation than a stand—with a mirroring effect and a unique design called the Mirage. This pop-up store featured the duos epic collection and enticed onlookers to step into a multifaceted world.
The moment:
Giving regional creators a platform that inspires collaboration, celebrates art and encourages different perspectives.
