The mission:
To celebrate Kenzo's new brand revamp and Nigo's appointment as the new creative director while showing the brand in a fun and creative light.
The meaning:
We painted the town red by throwing an underground, urban party in the heart of Dubai. A night for the real ones, that would be worth the hype and drive amplified engagement.
The moment:
Their new red brand color covered the walls, along with art and neon lights. With a DJ booth, a branded bar and organically 'grammable everything, guests got a real first impression of a revamped brand and its new creative direction.
