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kenzo party

Fashion with underground flair in a parking lot + the hottest event of the season

The mission:

To celebrate Kenzo's new brand revamp and Nigo's appointment as the new creative director while showing the brand in a fun and creative light.

The meaning:

We painted the town red by throwing an underground, urban party in the heart of Dubai. A night for the real ones, that would be worth the hype and drive amplified engagement.

The moment:

Their new red brand color covered the walls, along with art and neon lights. With a DJ booth, a branded bar and organically 'grammable everything, guests got a real first impression of a revamped brand and its new creative direction.

It felt like a family reunion. - Tamer Ali, event guest