sheraton airport actions activation.
Sheraton demonstrated its brand purpose by partnering with us to bring action to the places where travelers felt most stuck - layovers.
To launch the adidas + Arwa Al Banawi collab from MENA to the world (during lockdown).
A local creator going global? Everything. This was the first Saudi collab with adidas, ever. Past, meet future.
We created the first product launch streamed live from Al Ula to the world, with an omnichannel campaign delivering stunning hype, retail, digital, and advertising.