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sheraton airport actions activation.

Sheraton demonstrated its brand purpose by partnering with us to bring action to the places where travelers felt most stuck - layovers.

The mission:

To launch the adidas + Arwa Al Banawi collab from MENA to the world (during lockdown).

The meaning:

A local creator going global? Everything. This was the first Saudi collab with adidas, ever. Past, meet future.

The moment:

We created the first product launch streamed live from Al Ula to the world, with an omnichannel campaign delivering stunning hype, retail, digital, and advertising.