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mashreq national day

Celebrating a nation's rise through its diverse stories united in ambition

The mission:

Celebrate the diversity, inclusivity, and journeys of the UAE's residents on National Day.

The meaning:

Mashreq helps people of all walks Rise, so we wanted to tie the 'Rise Every Day' brand tagline and platform to their world in a meaningful way.

The content piece:

One studio, many people from all walks of life. One content piece that refreshed and reframed our brand campaign to pay tribute to their unique journeys in the unique nation that empowers them to be more and do more.