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adidas NAMSHI

The Epic Drone Delivery.

The mission:

Celebrate adidas and online retailer NAMSHI's drop of the Ultraboost 21, the energy return sneaker made for sport with a gamified, light-hearted twist and high-energy vibes.

The challenge:

Bring together a gaming creator, Saad Alsmari, with Gomes Bafétimbi, star footballer. Both are legends in KSA, from very different worlds.

The film concept:

The epic delivery - our footballer needs the shoes, the gamer has the skills, NAMSHI has the product and with this collab? The fastest, most epic delivery ever.

The film culminates with an epic touchdown of the drone, delivering to our star footballer's home in a lush Riyadh compound.