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adidas Ultraboost 21.

Gamified in-store experiences that sold the speed and energy return of the shoe by creating a game that let people trial while feeling the energy boost, too.

The mission:

Get people to try on the Ultraboost 21 sneakers and their awesome energy return; perfect for running.

The meaning:

It's hard to get people to try on shoes but when they do... they fall in love with Ultraboost! So, we had to get them on, and invite people to really feel the energy bounce-back effect of this incredible shoe.

The moment:

A gamified touchscreen that lets you try on the shoes, and see how fast, energy-boosting, and comfortable they are for sport. Our in-store retail activation married Dance Dance Revolution style moves with brand cues, making people compete to try on the shoes (and beat each others high scores!)