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adidas Run For The Oceans.

Activating sport + sustainability with The Floating Running Track.

The mission:

To launch the adidas + Arwa Al Banawi collab from MENA to the world (during lockdown).

The meaning:

A local creator going global? Everything. This was the first Saudi collab with adidas, ever. Past, meet future.

The moment:

We created the first product launch streamed live from Al Ula to the world, with an omnichannel campaign delivering stunning hype, retail, digital, and advertising.

'You might not be able to run quite as fast as a superhero, but now at The Pointe in Dubai you can run on water – and for a good cause, too.' Time Out Dubai
'You can now run over the water at Dubai's Palm Jumeirah' - The National News
Blending Eastern and Western influences, the sneaker is a celebration of cultures, mirrored onto a contemporary art installation in the middle of AlUla — a UNESCO heritage site located in the rocky landscapes of North West Saudi Arabia.