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adidas Tango League

Launching football's rawest underground, urban street tournament in the UAE

The mission:

Tango League is an adidas initiative to find the rawest street-footballing talent across the globe. Now, it was our turn to launch the underground, urban street tournament in the UAE.

The meaning:

This initiative gives local footballers the chance of a lifetime— to make it to the global stage. Winners would get to show off their skills in Russia during the FIFA World Cup 2018, for a chance to join Xabi Alonso’s Tango Squad FC. So, the stakes were high!

Execution:

We planned a full-day street football tournament with 16 teams from the UAE and KSA hosted in a warehouse in Al Quoz— an urban, amped-up, adrenaline-filled space that gave the players their moment to shine.

The best thing? Tango League fed our agency obsession with helping talent from different regions find their way to the global spotlight through partnership with their favorite brands.