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adidas FIFA club world cup

Energizing in-stadium activations + trophy tour for regional football moments

The mission:

To create an exciting and engaging fanzone at the Al Bayt Stadium in Qatar during the FIFA Arab Cup and around town, touring the trophy of the FIFA Club World Cup.

The meaning:

Showcase the most recent developments in football technology through epic activations and bring fans closer to the greats, including the trophy itself.

The moment:

During breaks and through our touring activations, we kept the excitement going with multiple games and activations... giving fans the opportunity to score... BIG time!

Fun fact:

Built for the 2022 FIFA World cup, this was the first time the stadium was used... EVER, making us the first to activate its iconic grounds.