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adidas OMB launch

Launch of the Official Match Ball of the FIFA World Cup in Qatar

The mission:

Launch the Official Match Ball in Qatar for the FIFA World Cup, showcasing the Al Rihla football in its full glory.

The setting:

We invited guests and an online audience to an epic football experience in a stunning location—where the desert meets the sea.

The moment:

Local and legendary footballers came together to connect over their shared love for the game. With outstanding Arabian hospitality, inspiring talks, an awesome match, and an online community, the launch was nothing short of spectacular.

Blending Eastern and Western influences, the sneaker is a celebration of cultures, mirrored onto a contemporary art installation in the middle of AlUla — a UNESCO heritage site located in the rocky landscapes of North West Saudi Arabia.

Results + impact:

The ball was seen across the world, with outstanding press coverage from local, regional and global outlets in sports and general interest covering the moment.