The mission:
Create the first-ever K-Pop music festival in KSA. In partnership with Jeddah Seasons, we developed the IP, concept and introduced Saranghae KSA 2022 to the nation and world.
The meaning:
We were able to give all K-pop fans and the younger generation, a unique three-day experience they never expected but always hoped for, full of fun, music, food, and fandom.
The moment:
With games, activations, authentic Korean street food, and a star-studdend K-Pop line-up, over 11k attendees were transported to Korea from the heart of Jeddah.
