From Korea to Jeddah and the world.
Welcome to Saudi's first K-Pop Festival
Create the first-ever K-Pop music festival in KSA. In partnership with Jeddah Seasons, we developed the IP, concept and introduced Saranghae KSA 2022 to the nation and world.
We were able to give all K-pop fans and the younger generation, a unique three-day experience they never expected but always hoped for, full of fun, music, food, and fandom.
With games, activations, authentic Korean street food, and a star-studdend K-Pop line-up, over 11k attendees were transported to Korea from the heart of Jeddah.