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The mission:
Create a creative toolkit and launch moment around the Lipton and Project Chaiwala collab.
The meaning:
Bring together the flavors of Lipton, a sunshine-yellow global great with Project Chaiwala's unique karak-vibes, and celebrate a local legend.
The moment:
We launched at Al Serkal Avenue, an authentic arts district and home to Project Chaiwala, with Cinema Akil as the host of our event. The design language fused the two flavours, and a series of limited edition posters and design elements mixed with elevated product trial made for a brew like no other, extra strong, the way Dubai likes it.
