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PERNOD RICARD GULF
ABSOLUT
Brief: Develop the festival strategy for Absolut in the UAE.
Delivered: An integrated activation across numerous festivals with
social media crowd-sourced festival merchandise.
UNILEVER GULF
AXE
Brief: Conceptualize and execute an integrated regionally relevant campaign supporting
the global "Bring The Quiet" re-launch of Axe.
Delivered: The Axe Black Album. The region's first multi-disciplinary vinyl album with breaking
and underground artists from the region. A collaborative campaign across multiple channels,
festivals, digital, nightclubs, social & owned events.
BRITISH AMERICAN TOBACCO
DUNHILL
Brief: Develop and conceptualize an integrated immersive launch campaign for the
new Dunhill Packaging.
Delivered: A fully integrated experiential campaign delivering a disruptive and engaging
message across multiple channels and platforms.
CLEVELAND CLINIC ABU DHABI
CYCLE FOR HEALTH
Brief: Design and execute the launch event for the Cycle for Health Campaign.
Delivered: 100's of participants on spinning bikes connected with heartbeat monitors on one massive screen.
Fully booked classes with electryfing energy. Challenging and massively successful.
STARWOODS HOTELS & RESORTS EMEA
SHERATON HOTELS
Brief: Bring the new Sheraton global campaign to life at Dubai International Airport and online.
Delivered: The highest viewed social video in Sheraton's history. And an activation at DXB Terminal 3
with a smart vending machine and over 15 000 contacts.
GENERAL ELECTRIC
MINDS + MACHINES
Brief: Conceptualize, design and deliver the first Minds + Machine global initiative in the Middle East.
Delivered: A fully immersive conference and B2B product experience across five GE business units
for over 700 attendees.