Brief: Develop the festival strategy for Absolut in the UAE.
Delivered: An integrated activation across numerous festivals with
social media crowd-sourced festival merchandise.

Brief: Conceptualize and execute an integrated regionally relevant campaign supporting
the global "Bring The Quiet" re-launch of Axe.
Delivered: The Axe Black Album. The region's first multi-disciplinary vinyl album with breaking
and underground artists from the region. A collaborative campaign across multiple channels,
festivals, digital, nightclubs, social & owned events.

Brief: Design and execute the launch event for the Cycle for Health Campaign.
Delivered: 100's of participants on spinning bikes connected with heartbeat monitors on one massive screen.
Fully booked classes with electryfing energy. Challenging and massively successful.

Brief: Bring the new Sheraton global campaign to life at Dubai International Airport and online.
Delivered: The highest viewed social video in Sheraton's history. And an activation at DXB Terminal 3
with a smart vending machine and over 15 000 contacts.

Brief: Conceptualize, design and deliver the first Minds + Machine global initiative in the Middle East.
Delivered: A fully immersive conference and B2B product experience across five GE business units
for over 700 attendees.

Brief: Design an experience driven space for VANS for Sole DXB, the region's sneaker and lifestyle festival.
Delivered: Welcome to the VANS majlis where we merged the iconic brand with the nostalgia-driven Arab kitsch movement.
The space was one of the most shared at the festival with numerous interaction points spread throughout the area with
artist lead T-shirt printing and shoe customization creating endless possibilities resulting in a sold out limited edition merchandise line.

Brief: Develop an experiential led campaign targeting creative food explorers in the UAE and
the Gulf with a roaming activation and social media content.
Delivered: Created and produced a made-for-social web series showcasing limited edition burgers made by some of
Dubai coolest hidden gems while popping up at the region's food and lifestyle festivals with our hand-made
Hellmann's Sauce-it-Up Van including our very own "Burger" merchandise line.

Brief: How do you launch a global underground Urban Street Tournament in the UAE?
Delivered: A full-day street football tournament with 16 teams from the UAE and KSA hosted in a warehouse in Al Quoz
delivering an never-before-seen competition taking the winners all the way to Russia.

Brief: It is not every day we are asked to build a spaceship in 48 hours.
Delivered: We delivered a spaceship including an immersive journey showcasing the stars, story and environments of the series.
And we won lots of awards.

Brief: We were asked to create and produce the Cerner Middle East Collaboration Forum 2018.
Delivered: Inspired by the digital world we developed a Conference designed for natural collaboration, networking and knowledge exchange
while engaging our participants with fun and creative activations.